Marketing is a dynamic field with many dimensions, including product selection and planning, product distribution, pricing and promotion. Marketing poses many challenges and yields generous rewards for those who meet these challenges. Marketing operations are carried out domestically and internationally in virtually all business organizations that offer a product or service. Many marketing concepts are applicable to the operations of non-profit organizations such as governmental, educational, and healthcare institutions, as well as charitable and political campaigns.
Marketing operations provide the most visible links between the firm or institution and its many publics. Marketing deals with people who are constantly changing in their needs, wants, and desires; and coupled with these changing tastes is a fiercely competitive environment sustained by all the resources of a rapidly evolving technology. These forces lead to much of the challenge and dynamic nature of marketing.
The curriculum for the Marketing Major develops the ability to do the following:
Students must complete the following courses (or equivalents) with a grade of C or higher in each course and an overall 2.00 GPA.
日本一本道a不卡免费Students must complete two (2) of the following for a total of six (6) credit hours.
日本一本道a不卡免费Foundation Courses in business require a minimum grade of C in each foundation course with an overall 2.00 GPA.
Additionally, all business students are required to select at least one course that deals with contemporary international topics. This course can be included in the business, non-business, or elective category. Consult with a business advisor for approved courses.
Students must complete a minimum of eighteen (18) hours in marketing beyond MAR 3023. At least twelve (12) hours must be taken in residence at USFSM. A grade point average of 2.00 or higher must be achieved in all major coursework including Basic Marketing (MAR 3023) at USFSM. Students are required to earn a “C” or higher in all Marketing courses that are counted toward the major requirements.